Package Design Testing
Thanks to media fragmentation, it’s getting harder and harder to consistently reach your buyers with your message. But do you know the one form of media that reaches millions of consumers every day? It’s your package design. With more than 60% of purchase decisions being made in store, it’s never been more important to evaluate your package designs and make sure they are delivering the stand out and conversion power you need.
Understand Current Pack Performance With Design Category Audit
As categories shift and consumer preferences change, it’s essential to know how your products' packages are doing. Are you losing relevance with key consumer segments? Is your design fading into the background as new competitors with bolder, more eye-catching products hit the market?
Nielsen Design Category Audit quickly assesses how your current designs are performing relative to key competitors to discover threats and opportunities. If redesign is your route, the combined qualitative and quantitative findings will help you create a killer brief your agency will love. Watch the video to learn more about how Audit can help you.