Agreement Covers Stations in Corpus Christi and Odessa-Midland, Texas
New York, NY - Oct. 26, 2017 - Nielsen (NYSE: NLSN) today announced a new client win—ICA Broadcasting has signed a long-term, multi-year agreement with Nielsen. The new agreement includes ICA’s stations in Corpus Christi and Odessa-Midland, Texas.
ICA Broadcasting will leverage Nielsen’s audio diary data to effectively understand the listening trends of their audience. In addition, Nielsen’s audio services will help the company’s programmers and station managers continue to keep a pulse on listening preferences in both markets. The full suite of services will allow ICA Broadcasting to fully showcase the power of the radio consumer.
“Radio reaches nearly 90% of the population in each of these markets each week and, as a multi-station provider in both markets, it’s critical for us to have Nielsen’s effective audience measurement service,” said Barry Marks, President of ICA Broadcasting. “Nielsen’s reputation in the market and their comprehensive suite of audio product and services, will allow us to refine our programming, improve our marketing, and better serve our advertisers. We are pleased to return to Nielsen Audio as a subscriber and we look forward to our new relationship.”
“We are excited to welcome ICA Broadcasting to the Nielsen family,” said Brad Kelly, Managing Director for Nielsen Audio. “Under this agreement, we’ll provide ICA with data and services that enable them to make the strategic decisions that will grow their business. Our services are best-in-class and the enhancements that we are making will help our clients tell their powerful reach story, effectively market their stations, and better compete for a share of advertising dollars.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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