New York, NY – Jan. 25, 2016 – Nielsen a leading global provider of information and insights into what consumers watch and buy has been awarded honors by Consumer Goods Technology Magazine.
Nielsen was awarded in two categories from Consumer Goods Technology Magazine’s Readers’ Choice 2016. For the second year in a row, Nielsen was named Best in Category for Demand Data Analytics, and this year also earned SMB Market Leader (highest score from respondents with revenue equal to or less than $1B in a category) in the category. This is the second time Nielsen has won best in class for demand data analytics, first winning in 2015. For the first time, Nielsen was also awarded a top 10 solution provider in the Trade Promotion Management category.
“We are honored to be recognized by the readers of Consumer Goods Technology in the Demand Data Analytics and Trade Promotion categories,” said Rick Hall, Global Head Sales Effectiveness, Nielsen. “At Nielsen, we’re laser focused on guiding our clients in the journey of transforming store-level data into measurable bottom line results.”
Consumer Goods Technology polls its readers annually (this is the 16th year) to determine the consumer goods industry’s Top Providers in 12 categories, which reflect the vast landscape of IT investment opportunities available today. The Top Providers list for each category showcases the companies that received the best overall scores for the solutions and/or services for consumer packaged goods.
This benchmark issue draws on feedback from consumer goods executives to service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Product Information Management, Consulting, Customer Experience Management, Digital Commerce, Retail Execution, Mobility and Outsourcing. Results are spotlighted in the January 2016 edition of CGT magazine in print and online.
Consumer Goods Technology (CGT), an integrated mediabrand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics, OTC Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear. For more information on CGT, visit www.consumergoods.com.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.