Nielsen Social solutions will be available in Mexico in the first half of 2015
New York, NY – Sept. 23, 2014 – Nielsen today announced plans to bring its Nielsen Social solutions to Mexico in the first half of 2015. Nielsen Social identifies, captures and analyzes conversation on Twitter in real-time for every program aired in the U.S. across over 250 television channels and more than 1,000 brands. Nielsen Social solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter. Previously, Nielsen announced plans to expand Nielsen Social to Australia and Italy, with the commercial launches planned for later this year.
“We know that Mexicans enjoy engaging with content across multiple screens as they watch television. This is why we’re excited about bringing Nielsen Twitter TV Ratings to Mexico,” said Andrew Somosi, President, Nielsen Social. “But this expansion will also benefit our clients in the U.S. market, where Spanish-language content is more important than ever."
Consumers in Mexico are using social media to react to and share their passions about their favorite TV programs and stars with friends, family, and other fans in real time. According to the 2014 Study of Media Consumption among Mexican Internet Users released by the Interactive Advertising Bureau (IAB) Mexico, 44% of Internet users in Mexico say they watch TV while being online, with more than 84% of those accessing social media.
President and CEO of the Latin American Multichannel Advertising Council (LAMAC), Gary McBride stated, “Having access to more accurate social media metrics will empower networks, agencies, and advertisers to make data-driven decisions around content, programming and advertising, based on the true influence of the online conversation. Mexico now enjoys one of the best traditional audience metric systems in LATAM. The addition of social media metrics will further enhance our understanding of current consumer behavior”
Currently, Nielsen Social solutions enable more than 90 U.S. TV networks, advertisers and agencies to measure the full Twitter engagement surrounding TV programs as well as the affinity between TV programs and brands. With many TV programming and pop culture trends shared between the U.S. and Mexico, the arrival of Nielsen Social solutions to the Mexican market will enable networks, agencies, and advertisers across both markets to measure, understand, and act on this TV-related conversation on Twitter.
More information about Nielsen Social solutions can be found at www.NielsenSocial.com.
Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 250 of the most popular U.S. television networks, including Spanish language networks, as well as over 1,000 brands. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and Nielsen Twitter TV APIs that feed curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.