NEW YORK– September 14, 2009 – The Nielsen Company today reported August 2009 data for the top U.S. Search Providers. Total searches on MSN/Windows Live/Bing Search increased 22.1 percent month-over-month in August, making it the fastest growing search provider among the top 10. Share of searches for Bing increased from 9.0 percent in July to 10.7 percent in August. Google Search continued as the No. 1 search provider, with 7.0 billion searches and a 64.6 percent search share.
MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to June 2009 due to recent methodology changes.
Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)
Provider | Searches | M-O-M % | Share of |
| Total | 10,812,734 | 2.9% | 100.0% |
| Google Search | 6,986,580 | 2.6% | 64.6% |
| Yahoo! Search | 1,726,060 | -4.2% | 16.0% |
| MSN/Windows Live/Bing Search | 1,156,415 | 22.1% | 10.7% |
| AOL Search | 333,231 | 1.8% | 3.1% |
| Ask.com Search | 186,270 | 2.9% | 1.7% |
| My Web Search | 128,432 | 0.5% | 1.2% |
| Comcast Search | 50,328 | -21.6% | 0.5% |
| Yellow Pages Search | 37,923 | 2.7% | 0.4% |
| NexTag Search | 31,830 | 0.4% | 0.3% |
| Local.com Search | 16,314 | 2.9% | 0.2% |
Source: Nielsen MegaView Search
Searches represent the total number of queries conducted at the provider. Example: An estimated 7.0 billion search queries were conducted at Google Search, representing 64.6 percent of all search queries conducted during the given time period.