Webinar: Connecting with Consumers along the Auto Path-to-Purchase
Date: Tuesday, Nov. 28, 2017
Time: 12p-12:30p ET
Speaker: Nate Hutchins, VP, Client Services
Register for this 30 minute session to join marketing experts from Nielsen’s automotive team for insights from Nielsen’s ongoing Auto P2P (Path-to-Purchase) study about how auto brands can drive consideration, attain top-of-mind status, and ultimately be the one brand consumers intend to purchase.
Webinar: AI & the Automated Marketer
Date: Dec. 5, 2017
Time: 11 a.m. EST
Speaker: Kevin Lyons, SVP Data Science and Tech, Nielsen Marketing Cloud, and Brandon Purcell, Principal AI Analyst, Forrester
Artificial intelligence capabilities are no longer a nice to have. Rather, they're becoming a requirement for advertisers and media owners seeking to provide consistently relevant, personalized advertising and content experiences across channels. But not all AI can transform marketing the way we want it to.
Date: Thursday, Dec. 7, 2017
Time: 12:00 p.m. Eastern / 9 a.m Pacific
Speaker: Jordan Rost, VP Consumer Insights, Nielsen
This year, we've talked a lot about slowing consumption, sales, and growth. We've heard a lot about acquisitions, bankruptcies, and disruption. What next year looks like is anyone's guess. But, what's clear is that you will have to look at your company, customers, competitors, collaborators, and climate differently.
Change is happening faster than ever thanks to digital technologies and our ability to find and buy new brands, products and services online. Simply repeating what worked last year isn't going to cut it. Ask yourself, do you know how your consumers:
No matter how you answered these, the real question is how do you need to respond? Tune into our What's in Store 2018 webinar to find out!