Who would have believed 100 years after its debut AM/FM radio would still top the charts as the medium that reaches more consumers each week than any other.
Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
You've got questions. We've got answers, backed by science, that point the way forward.
See what's next from some of Nielsen's top thinkers.
Our Head of Content Architecture at Nielsen Gracenote helps clients create the ultimate listening experience for their audiences.
Our VP of Sales Engineering creates connections to tap the power of data.
Our Chief Research Officer keeps people at the center of data.
Our VP of Data Science explores the "why" behind consumer trends.
Our Chief Engineer creates tomorrow's measurement solutions.