Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
The continuing hot weather combined with a series of major sporting events led to a surge in alfresco eating which meant the UK’s leading supermarkets saw another impressive jump in sales figures, according to Nielsen retail data released today.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
British consumer confidence at the end of 2016 was marginally higher than at the end of 2015 but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.
Britons left their Christmas grocery shopping particularly late this year which meant supermarket sales in the week up to Christmas were “surprisingly strong” and resulted in the best Christmas trading period for four years.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen.
After a brief recovery, UK supermarket sales fell for the first time in five months due to a combination of Black Friday impacting non-food purchases, and falling prices as the Christmas offers kicked in.
Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
For the first time in at least two years, the UKs leading supermarkets experienced two consecutive months of growth in both money taken at the till and volume of goods sold, according to Nielsen retail performance data released today.
Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers.
Nielsen (NYSE: NLSN) announced today the launch of its Assortment and Space Optimization (ASO) solution. Nielsen’s ASO offering is the first-of-its-kind, integrated end-to-end solution for assortment and space planning and execution.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
During the last year, British households spent over £4.9 billion at bargain stores such as Poundland and B&M and Home Bargains, 17% more than a year ago, according to Nielsen retail performance data released today.
The hot weather and Britain’s success at the Olympics in Rio combined to generate the best year-on-year sales figures at the UKs leading supermarkets for nearly three years, according to Nielsen retail performance data released today.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Product availability and a convenient location are the two most highly influential factors when it comes to where British shoppers choose to buy their groceries from – according to Nielsen’s new Global Retail-Growth Strategies Survey.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Six-in-ten British consumers say a brand’s country of origin is at least as important to them, on average, as factors such as its range, price, function and quality – according to Nielsen’s new Global Brand-Origin Survey.
The proportion of consumer spend at U.K supermarkets that goes on items on promotion has hit its lowest level in over seven years, according to the latest data from global information and insights company Nielsen.
Global information and insight firm Nielsen and ecommerce analytics company Profitero are forming a strategic alliance to incorporate Profitero’s Digital Shelf 360 suite into Nielsen’s ecommerce offering to FMCG brands.
Tesco continues to steady its falling sales, registering its lowest year-on-year sales declines for more than two years – according to the latest UK supermarket performance figures from global information and insights company Nielsen.
The UK’s beleaguered supermarkets received a welcome Christmas present as consumers spent £3.3 billion during the week ending Boxing Day – 8% more than in the same period a year ago – according to global information and insights company Nielsen.
With consumers having delayed their main Christmas grocery shop, over £6.4 billion is expected to be spent at the UK’s leading supermarkets in the two weeks to Christmas, according to global information and insights company Nielsen.
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat.
The Co-operative Food is making a step change in the way it views its customers and will be the first retailer in Europe to have EPOS, Member Data, Panel Data and EPOS Market data on the same platform.
The continuing rise of the discounters has meant the UK’s major supermarkets experienced their biggest year-on-year fall in the value of sales for over a year – according to the latest data from global information and insights company Nielsen.
The volume of FMCG products – such as soft drinks, toiletries and food – purchased across Europe increased year-on-year for the sixth consecutive quarter, according to the latest data from global information and insights company Nielsen.
UK consumer confidence has risen for the seventh successive quarter to its highest level on record – according to the latest figures from Nielsen, a leading global provider of information and insights.
Continuing deflation and the enduring growth of the discounters outweighed any bounce from the Rugby World Cup, as the UK’s major supermarkets suffered a rare fall in both sales value and volume – according to the latest data from global information and insights company Nielsen.
The volume of items purchased from the UK’s leading supermarkets fell year-on-year for the first time since early December 2014, according to the latest data from global information and insights company Nielsen.
The volume of items purchased from the UK’s leading supermarkets increased year-on-year for the seventh consecutive month, according to the latest data from global information and insights company Nielsen.
Six-out-of-ten grocery trade promotions now lose money for FMCG suppliers, and the situation has been getting worse - according to a ground-breaking three-year global trend analysis by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The volume of items purchased from the UK’s leading supermarkets increased year-on-year for the sixth consecutive month, according to the latest data from global information and insights company Nielsen.