From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing number of devices they can use to connect anytime anywhere. But what about one of the oldest forms of entertainment—the book?
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free time.
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.