Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Britons left their Christmas grocery shopping particularly late this year which meant supermarket sales in the week up to Christmas were “surprisingly strong” and resulted in the best Christmas trading period for four years.
After a brief recovery, UK supermarket sales fell for the first time in five months due to a combination of Black Friday impacting non-food purchases, and falling prices as the Christmas offers kicked in.
To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyse it are key components of how well informed your business will be as you guide your brand into the future.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Tesco experienced its best year-on-year sales figures for over three year. In the 12 weeks ending 8 October 2016, the amount of money Tesco took at the tills increased 1.4% versus the same period last year.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European region.
The wet and cool weather from the end of June until early July contributed to the worst year-on-year figures at the UK’s leading supermarkets for two years, according to Nielsen retail performance data released today.
Product availability and a convenient location are the two most highly influential factors when it comes to where British shoppers choose to buy their groceries from – according to Nielsen’s new Global Retail-Growth Strategies Survey.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries.
This report is focused on the female shopper in the UK. It has been created
for International Women’s Day by Women In Nielsen, an employee resource
group within our UK business supporting diversity and inclusion.
This Fortune 1000 company wanted to be able to acquire significantly more customer experience feedback in order to improve the services delivered to customers, but were suffering from extremely low response rates, despite spending significant sums on telephone interviews to try and achieve their goals.
U.S. consumer confidence decreased six index points in the second quarter to a score of 101, but it remained at an above-the-baseline optimistic level. Consumer confidence in Canada increased two points to 98 after declining six points in the first quarter. Despite these declines, confidence in both markets remained above the global average of 96.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job confidence rose quarter-over-quarter in 15 of 32 European markets measured.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Few markets show the immense potential for consumer products companies like Africa does, but that promise is mirrored by sizable challenges as well. Even with myriad complications, however, companies can overcome the challenge of distribution by getting close to the multitude of small retailers—that’s the true path to success.
The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important than ever.
Almost half (45%) of British consumers online plan to buy a new or used car in the next two years, according to a new study by Nielsen. While this represents a degree of health for the UK automotive industry, the figure trails the 65% of people globally who plan to do the same.
Number of consumers who believe the UK is out of recession at 5½-year high. Proportion of consumers saying they’re willing to spend money hasn’t been higher for seven years. ‘Rising utility bills’ is the only main concern for consumers to increase on previous quarter.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike Watkins, Head of Retailer and Business Insight at Nielsen UK explores how retailers are coping with the continued difficult trading environment.
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
The early May bank holiday and accompanying good weather were enough to offset a lacklustre middle part of the month for food and drink sales at the UK’s leading supermarkets, according to the latest retailer performance figures released today by Nielsen.
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however, while still embryonic, is growing. Here, Andrew Morton, commercial director Nielsen Europe, looks at some of the dynamics of this new market and examine the drivers shaping e-cigarette take-up. He also considers how manufacturers should respond for success.
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The UK’s leading supermarkets will be relying on strong advertising in the final weeks of Christmas after another month of slowdown in year-on-year sales value growth due to a continued weakness in General Merchandise – such as electronics, toys, clothes and home furnishings.