The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week, month or year.
Saying that driverless cars will have a huge impact on the automotive industry in the next decade is a truism. Saying that driverless cars could also have an equal impact on retail, however, is not.
This year, a range of ad execs have said digital advertising is broken and in need of repair. While they’re right to insist for better performance, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.
We’ve gotten used to emphasizing the divide between digital and physical, but it’s quickly disappearing: when digital data about the physical world is comprehensive, real-time and freely available, the physical and digital augment each other.
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
For a long time, no one outside IT showed much interest in APIs, but MIT research shows that the most successful digital companies make above-average investments in APIs; these companies know that APIs are fundamental to their strategic success. Why do they think that?
Nearly half of online ads served aren’t delivered to the audience that advertisers intended, with campaigns particularly struggling to target women, but this is only the tip of the iceberg.
Your kid tore his favorite pair of jeans and you need to know if your local store will be open after work so you can pick up a replacement pair. If only you had a personal shopper who could find out what time the store closes.
What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.
The sheer volume and variety of data can seem overwhelming, and the retail industry is wrestling with how to harness it, find insights and drive action. So how do we do that?
In the digital world, IT is everyone’s job, and the democratization of IT is an unstoppable force.
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping is a deeply ingrained behavior.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in store, your checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best opportunities for growth?
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
