Taiwanese consumers prefer to shop for Travel, Books/Music/Stationary and Fashion products online. More than 1/3 of respondents purchase beauty & personal care products, household cleaners and paper products online.
Top Three Online Shopping/Purchasing Categories are Clothing/Accessories/Shoes, Tours/Hotel Reservations and Airline Ticket/Reservations.
For press inquiries about Nielsen Taiwan’s business, leadership and corporate events (such as quarterly earnings), please contact: Cheryl Wen
For press inquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Global Communications representative below:
Asia Pacific/Middle East/Africa: Deanie Sultana
Canada: Meg Chari
Europe: Joanna Lund
Greater China (China and Hong Kong): Wendy Wang
Greater China (Taiwan):Cheryl Wen
India: Adrian Terron
Latin America: Paola Fonseca
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford
(Nielsen's Business, Leadership and Corporate Events)