Measuring what consumers and shoppers buy and how they behave is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market, using retailer sales gathered monthly from thousands of retail outlets.
We can deliver the most complete picture of your brands & products, How much was sold and at what price, where it was bought, how well was it distributed, how much is stocks is the retailer carrying etc. etc.
Our in-house retail experts’ insights, along with the strong relationships we have with both retailers and manufacturers, will work to your advantage. Our goal is to focus on your business issue and select the best information from various data sources to provide a single solution. One team; one brief; one solution will save you time and help you take action with confidence.
Having data only gets you halfway to achieving strategic insights for forward planning. That’s why Nielsen provides you with intuitive tools and analytic resources to quickly identify what matters. And timely, flexible analytics give you a holistic view of the marketplace.