The days when India’s metros were the focal point for brands to battle each other are over. There's a new consumer that marketers are now sitting up and taking notice of. The age of the Rural Super Consumer is upon us– a new breed of rural consumer who is engaged, both emotionally and economically with brands across categories. Improved infrastructure, increased literacy, and better access to funding have brought about an attitudinal shift in how these consumers perceive and engage with brands.
With more than 800 million consumers who will be influenced by the Rural Super Consumers, brands will ignore this new breed at their own peril.
For detailed report on the Rural Super Consumer click here