The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
GST is the biggest tax reform that India has undertaken in recent years. Though fairly well-prepared, a certain amount of disruption is likely as businesses adapt to the implications. As a follow-up to Nielsen’s initial point of view on GST, the attached report Shifting Dynamics: GST- The Nielsen View (Part II) focuses on the current market preparedness for GST as well as what FMCG manufacturers and retailers need to watch out for in the GST era.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?