Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users ballooning. Take a look at how mobile payment apps have gone on to become a mainstay in our lives, the extent of their reach, and usage.
The multi-SIM phenomenon continues to drive the Indian mobile phone market – not just smartphones but feature phones as well. This is clear from the fact that incidence of multi-SIM connections has grown by 62% over the last two years. Here’s what brands and marketers need to do to effectively navigate this space.
Today, the average Indian spends over two-and-a-half hours a day on their smartphones. Take a look at what men and women actually do on their devices and what the key differences are in terms of usage habits.