Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Festivals have always been a shopper’s delight in terms of deals and offers. However, today consumers are not limiting their enthusiasm to festive seasons alone. See how retailers in India have created ‘Big Events’ to ensure there is consumption throughout the year.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use digital retailing options. Here's a look into the motivations of the online shopper and the trends that will help e-commerce brands stay ahead.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
Long regarded as India’s consumption outback with low levels of disposable income and spend propensity, consumer aspiration and awareness, marketers have traditionally deprioritised certain markets within the country. But these state clusters of Madhya Pradesh and Chhattisgarh, Bihar and Jharkhand, and Orissa, show the potential to drive disproportionate growth in India’s fast moving consumer goods industry.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
The male grooming is already an INR 3800 crore industry, and industry projections show that the sector is expected to touch the INR 5000 crore mark in 2016. Therefore, it is important for brands and marketers to understand the behaviour and purchasing habits of the consumers of male grooming products, especially the super consumers of the category – a smaller proportion by number but one that accounts for a much larger contribution when it comes to sales.
In the overall shopper universe, there exists a new breed of shopper who is highly engaged, ardently endorses your product category and has a penchant for experimenting. They walk an alternate path and behave differently compared to regular shoppers. We call them the ‘super shopper’. Though only a small proportion, super shoppers contribute to more than half of in-store spends.
Urban consumers in India matter. They may account for only one-third of India’s population but account for two-thirds of its $37 billion FMCG market. Here are 10 things you should know about today’s evolving FMCG consumer to win in the urban Indian marketplace.
At more than two lakh crore rupees, the fast-moving consumer goods (FMCG) sector plays a significant role in fuelling the Indian economy. Given its sheer size and inherent engagement with consumers across segments, it’s critical for players in this space to have a clear understanding of what it takes to build a connect with the consumer.
They say the consumer is king, with the power to make or break a brand. And if this is true, then shoppers are the emperors of the marketing world! However, shoppers are fickle and change their mind multiple times before making a purchase. Did you know this generates an opportunity worth US$20 billion? Tap into this opportunity by making your brand the chosen brand.
Despite warning signs that India’s economy might be tightening, the country’s resilient economy and new innovations during the past decade have left Indian consumers more connected than ever. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on global consumers and online commerce.
How do you keep your customers satisfied and coming back to your store for more? New findings from a recent survey showed that retailer loyalty program participants valued discounted or free products. But if membership isn’t free and easy--or the benefits aren’t clear--there's a good chance consumers won't join.
Indian consumers currently command approximately $20 billion in sales. New findings from a Nielsen study, revealed at the Nielsen India Consumer 360 event, highlighted three strategies for companies to reach these empowered consumers.
The urban Indian male has started to take his shopping seriously, and he’s beginning to enjoy the experience. Considering this segment’s purchasing power and impulse buying instincts, the urban Indian male is emerging as a lucrative one for apparel brands.
While India’s retail industry continues to scale new heights each year, the private-label area in FMCG has shown incredible consistency and potential. In fact, Nielsen estimates that India’s private-label market will grow fivefold to reach the USD half billion mark by 2015. With a projection like that, India’s private label sector is better poised than its counterparts in other emerging economies.
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education or religious aspirations, we are more alike than we are different. What drives our shopping preferences, however, can vary considerably depending on where we live.
Each community in India has its own unique breakfast habits, but communities across the country have universally steered toward healthful options over the last decade—and oats have been one of the most popular choices. Not only has the adoption of oat cereal outpaced other healthy options in the last three years in the urban market, oats have immense potential on a national scale.
The recent phenomenon of event weeks is rewriting the rules of modern trade. Never before in the history of Indian retail have shoppers taken so fervently to this marketing strategy by India’s modern trade retailers.
Global consumer confidence increased in the first quarter of 2013, rising two index points to 93, compared with Q4 2012. Improved consumer attitudes about job prospects, personal finances and the ability to spend in key global markets helped drive the quarterly uptick.
An estimated 10 million low-income households live in urban India, earning an income of less than Rs. 72,000 annually. This segment – the low-income value explorer or L.I.V.E., is typically constrained for resources and seeks to maximise value in every purchase across categories.