With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use digital retailing options. Here's a look into the motivations of the online shopper and the trends that will help e-commerce brands stay ahead.
From making bank payments and paying insurance premiums to watching videos and television shows, more and more Indians are moving from traditional methods to wholly online processes. In this context, there exists a niche set of consumers who are heavy internet users with a corresponding high level of dependency on their connectivity – we’re calling them Super Viewers. See how you can identify and engage with them.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.