The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
Understand what the intrinsic characteristics of a great innovation in the Indian marketplace ought to be and take a deeper look at the key characteristics that brands and marketers must not ignore when it comes to creating breakthrough innovation.
There are successful innovations and then there are breakthrough innovations. In its second edition, the India Breakthrough Innovation Report 2015 celebrates 23 brands that smartly used innovation as a catalyst of growth during the tough times of 2012-2013 and managed to stay ahead of the curve. Read on to find out who our winners are, their success stories and what you can learn from them.
It’s the classic marketer’s dilemma – do I introduce a new variant or simply relaunch an existing brand? Take a look at which of these two approaches tend to drive better outcomes in the Indian market.
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.
Experience and research suggest that many CEOs look for growth in the wrong places and in the wrong ways, thereby missing opportunities and leaving them for the newbies. In a sense, though, this is good news.