Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Festivals have always been a shopper’s delight in terms of deals and offers. However, today consumers are not limiting their enthusiasm to festive seasons alone. See how retailers in India have created ‘Big Events’ to ensure there is consumption throughout the year.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Reaching the rural consumer in India has its own set of challenges; rural consumers make their purchases from nearly six million outlets across a large, dispersed landscape. Here’s how brands and marketers can unravel this problem.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
While Global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well. Read on to find out what differentiates the basic strategies and core strengths of these Global MNCs and Local Giants and what consumers are saying about their brands.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Identify early indicators of a slowdown and recovery in the Indian FMCG market, using a predictive model that’s capable of reading the signs by studying consumer sentiment and selected macro-economic indicators.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
Recognizing winning opportunities and getting your on-ground execution right can create powerful results—and that’s what the path to performance is all about. See what the right levers of effective sales execution are that will help you drive your in-store performance.
Long regarded as India’s consumption outback with low levels of disposable income and spend propensity, consumer aspiration and awareness, marketers have traditionally deprioritised certain markets within the country. But these state clusters of Madhya Pradesh and Chhattisgarh, Bihar and Jharkhand, and Orissa, show the potential to drive disproportionate growth in India’s fast moving consumer goods industry.
It’s one of the most competitive segments in the FMCG space and perhaps a product that accrues maximum airtime when it comes to television adverts – toothpastes. India’s oral hygiene market is expected to grow at a much faster rate than that of global, and considering that toothpastes account for 70% of the category, the opportunity is immense. Identify what are the key communication elements and concepts that successful propositions employ to succeed in the market.
A population of 1.25 billion that is growing by the minute has ensured that the Indian consumption story and therefore the Fast Moving Consumer Goods industry will keep expanding. However, uncertainties over the last three years have caused marketers to pause and evaluate their sales strategies. In such a scenario, it’ll be extremely useful to gain an understanding of how sales trends are likely to pan out in the near future.
Convenience, fuelled by disposable incomes, fast-paced lifestyles and a cultural tradition of snacking between meals has seen explosive growth in the snack foods sector. From a modest INR 8000 crore in 2004, the market today stands at more than five times that number at INR 41,000 crore! See what consumers look for when choosing snack foods and what are the factors that contribute to a successful product launch in this space.
Over the past few quarters, we studied the consumer confidence numbers measured the world over through the Nielsen Consumer Confidence Index (CCI) and mapped them with sales of fast-moving consumer goods (FMCG) in urban India. Interestingly, the figures show a correlation between CCI on purchase behaviour and FMCG sales – after a gap of two quarters. See what impact the quarter 2 CCI numbers can have on FMCG sales prospects.
Urban consumers in India matter. They may account for only one-third of India’s population but account for two-thirds of its $37 billion FMCG market. Here are 10 things you should know about today’s evolving FMCG consumer to win in the urban Indian marketplace.
With agriculture accounting for 15% of India’s $2 trillion economy, it goes without saying that rainfall is an important aspect. Good rains optimize agricultural output, help control food inflation leaving consumers with a higher discretionary income. See how the monsoon season can influence FMCG sales in rural India.
India’s leading consumer products brand and a rapidly growing global name, Marico is also a hub for innovation in its own right. Over the years, Marico has set the bar high in the FMCG category and its ‘be more, every day’ philosophy continues to work towards higher goals like sustainability and the "virtual cycle of innovation."
As a brand, ITC has enjoyed more than a century of goodwill and irrefutable success in the Indian economic landscape. Over the years, the company has set benchmarks in terms of brand diversification, environmental conservation and groundbreaking business success. Its portfolio encompasses a plethora of verticals including FMCG, apparel, education, hospitality, paper, packaging, agri-business, and information technology.
An ever-evolving strategist of a brand, PepsiCo has over the years set high standards in terms of corporate social responsibilities, environment conservation and most significantly, profitable business. The company’s outlook towards the rural market, strategies to cope with the economic slowdown and its unique management policies make it one of the largest and rapidly growing companies globally as well as in India.
Netflix reported another great quarter last month, with big subscriber and stock growth. It's hard to believe it was just two years ago that the company and its CEO were widely ridiculed—and even subject to a Saturday Night Live parody.
Consumers in China overwhelmingly prefer to shop for alcoholic beverages at physical stores, but broadening e-commerce is enticing a growing group of liquor consumers to shop for their favorite beer and spirits online.
To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.