This edition focuses on how stock levels and consumer prices have actually panned out in comparison to expectations, as well as the extent to which, retailers have understood, adapted and created opportunities around this new tax regime.
Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural offerings. This is driven by a strong belief in the goodness of ancient Indian wisdom. Shoppers are now seeking brands that can offer fundamental solutions, and products that are safe for both consumers as well as the environment. This issue of Featured Insights looks into how the ‘naturals’ trend is reflecting on the personal care industry, and the opportunities that the future holds.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
The age of the Rural Super Consumer is upon us– a new breed of rural consumer who is engaged, both emotionally and economically with brands across categories. With more than 800 million consumers who will be influenced by the Rural Super Consumers, brands will ignore this new breed at their own peril.
With elections around the corner and continued pressures on spending, 2014 is poised to be a defining year for both the consumer as well as for the industry. Though overall sentiment remains weak, the fundamentals of our economy remain resilient and the opportunity for growth robust. Looking back at the insights and information gleaned over the course of the year gone by, here’s what the road ahead looks like, the emerging areas of growth, and what you can do to improve chances of your brand’s success.
When it comes to navigating the post-graduate choices at campus recruitment drives, the brightest minds of India get to pick their own destiny. And with this dilemma of choice, it’s important for corporate brands to understand what motivates students to choose one company over another.
In a cluttered world with an ever-increasing expanse of choice, brands that stand out are the ones that win.Find out how some of the smartest marketing minds move mountains using unique consumer insight and unmatched foresight.