Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and more challenging. See how brands can optimise their marketing mix strategies by evaluating the historical relationship between marketing spends and business performance in a structured model.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
While Global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well. Read on to find out what differentiates the basic strategies and core strengths of these Global MNCs and Local Giants and what consumers are saying about their brands.
The multi-SIM phenomenon continues to drive the Indian mobile phone market – not just smartphones but feature phones as well. This is clear from the fact that incidence of multi-SIM connections has grown by 62% over the last two years. Here’s what brands and marketers need to do to effectively navigate this space.
Identify early indicators of a slowdown and recovery in the Indian FMCG market, using a predictive model that’s capable of reading the signs by studying consumer sentiment and selected macro-economic indicators.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
Ask any marketer today what his or her primary challenge is and the answer you’re likely to get is “how do I maximize the impact of my advertising campaign?” Here’s a look at the ‘3C framework’ of context, content and consumer that shows how reaction (outcomes) to ads can be amplified by setting the right context, developing effective content and by reaching the right set of consumers.
Understand what the intrinsic characteristics of a great innovation in the Indian marketplace ought to be and take a deeper look at the key characteristics that brands and marketers must not ignore when it comes to creating breakthrough innovation.
Given that financial needs and reasons for investing are changing, financial institutions are beginning to understand that a ‘one-size fits all’ approach no longer applies. What works for a regular investor may not appeal to the heavy investor who is more engaged with the product. Find out how to identify and engage with the super investor.
With airtime getting costlier and digital platforms offering cheaper marketing alternatives, how can the marketer maximize returns on TV media spends? We relook the way television advertising has traditionally been carried out and identify the five key characteristics of successful TV campaigns. Read on to find out more.
With half a year and two key events – the general elections and the Union Budget 2014 over, there seems to be revival of sentiment in the Indian economy – it’s a time of increased anticipation and receding ambiguity. Here are some new trends to tell you where India’s consumer is headed.
With increasing disposable incomes and a growing propensity among consumers to upgrade and experiment, the premium product segment is one that’s gaining shelf space rapidly. Here’s a closer look at the drivers of ‘premiumisation’ and what you can do to win in this space.