We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
There’s only so much ice skating, tree trimming and fun in the snow when kids are off from school before families hit the movies, and a recent report from Nielsen examines how families with children aged 6 to 11 experience the thrills of the silver screen.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment.
On the heels of the hype over the annual SXSW festival, we decided to look at the entertainment websites that consumers visit most. Not surprisingly, iTunes, Omg! and Netflix were among the most visited.