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Insights

Global
Perspectives
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  • 21-12-2015

    Financial Facts: Saving and Sound or Dealing With Debt? A Global Generational View

    To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.

  • 10-12-2015

    Is Happy Hour 9-5? A Cross-Generational Look At Employment Enjoyment

    We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.

  • 17-11-2015

    The Facts Of Life: Generational Views About How We Live

    Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.

  • 22-04-2015

    Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity

    Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.

  • 04-02-2015

    Younger Consumers Endorse Healthy Foods With A Willingness To Pay a Premium

    Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.

  • 09-01-2015

    Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

    The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years.

  • 11-08-2014

    Uncommon Sense: Getting Ready for Taiwan's 'Generation Z'

    The difference between Baby Boomers and Millennials is an important topic in Taiwan. Of a total Taiwanese population of 23 million, Boomers represent 5 million, and Generation Z represents 3 million. The Boomers are passing out of their high-spending years, while Generation Z head toward theirs—important insight for those who want to get ahead of the curve.

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