Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
The amount consumers across Europe spent on everyday items, such as food, drinks and toiletries, rose in Q3 2016 by the third lowest level on record, according to Nielsen retail performance data released today.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Six-in-ten British consumers say a brand’s country of origin is at least as important to them, on average, as factors such as its range, price, function and quality – according to Nielsen’s new Global Brand-Origin Survey.
The proportion of consumer spend at U.K supermarkets that goes on items on promotion has hit its lowest level in over seven years, according to the latest data from global information and insights company Nielsen.
Global information and insight firm Nielsen and ecommerce analytics company Profitero are forming a strategic alliance to incorporate Profitero’s Digital Shelf 360 suite into Nielsen’s ecommerce offering to FMCG brands.
The UK’s beleaguered supermarkets received a welcome Christmas present as consumers spent £3.3 billion during the week ending Boxing Day – 8% more than in the same period a year ago – according to global information and insights company Nielsen.
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat.
The Co-operative Food is making a step change in the way it views its customers and will be the first retailer in Europe to have EPOS, Member Data, Panel Data and EPOS Market data on the same platform.
The volume of FMCG products – such as soft drinks, toiletries and food – purchased across Europe increased year-on-year for the sixth consecutive quarter, according to the latest data from global information and insights company Nielsen.