We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
'Made In Matters'… or Does It?
The majority of global consumers are exposed to both multinational and local brands.
The Top 6 Hurdles to Growing Assortment-Related Revenue
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.