The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.
From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and accelerating.
In the never-ending battle to gain market share and stand out as the “it” gadget of our time, technology advertisers are employing more aggressive tactics to convince consumers that they offer the fastest, smartest and most intuitive devices on the market.
Network affiliates and advertisers in local markets both strive to stretch their budgets. It’s especially paramount in smaller markets, where local networks vie relentlessly for market share. Given the stakes, companies operating in local markets are always on the lookout for any possible advantage they can use to their benefit.
This year’s cricketing extravaganza in India—the Indian Premier League (IPL)—is now a part of sports history, but the event provided a wealth of insights regarding the ads that most appealed to fans during the key match between the Chennai Super Kings and the Mumbai Indians.
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.