While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
We’ve been talking about health and wellness for years. There are two critical forces at play that are shifting this topic from niche to mainstream: increasingly complex needs and massive digital engagement.
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer goods categories.
Grabbing a bite to eat outside of the house is a weekly occurrence for almost half of global respondents, but are we stopping to savor our entrees or eating grub on the go? As it turns out, we’re doing quite a bit of both.
We’ve become so accustomed to our fast-paced lifestyles that it’s even crept its way into how we consume food. This is especially the case when you look at breakfast. So what does the future of the most important meal of the day look like?
While today’s consumers certainly scrutinize the foods that fill their pantries, they aren’t just eating at home. In fact, eating out isn’t just for special occasions; it’s a way of life for nearly half of global respondents.
The ins-and-outs of what a healthy diet looks like may vary somewhat around the world, but simplicity resonates globally. While there is some variation across regions, the story stays the same: Artificial is out, many of us avoid food with long lists of ingredients and consumers are intent on removing the bad and adding the good.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
Nearly two-thirds of global respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Taking a closer look, a majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority.
Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension.
When it comes to choosing specific products, do consumers prefer global brands or local ones? The answer depends primarily on the category, and there is a surprising amount of agreement across regions.
As multinational companies continue to expand into new markets, often providing access to a greater range of products for local consumers, are local companies getting lost in the shuffle? Not necessarily so. In fact, many local companies are thriving.
Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.
For both baby food and diaper brands, 70% of global respondents say they have switched brands. Their reasons for switching baby food, however, are somewhat different than their reasons for switching diapers.
From the pureed food on spoons to the formula in bottles, you’d be hard pressed to find a parent who didn’t want the best for their baby. And they're willing to spend for it. But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks.
When it comes to taking a risk on a new product purchase, why do consumers choose one product over another? What needs and desires drive new product purchasing, and which attributes are most influential in the path to purchase?
Food is one of the most important parts of our daily life. In the following survey report, Nielsen will provide a close look at consumers’ attitudes towards food and provide insights on how best to interact with your customer.
Half of consumers around the world say they’re actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn’t always paved with good intentions. So do desires materialize where it counts—at the point of sale?
Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
Much like the products we buy or the devices we prefer watching content on, services, too, tend to vary according to where we live. According to Nielsen’s 2014 Local Watch Report, this regional consumption of services plays a critical role in the type of healthcare consumers are receiving
Diversifying palates and a focus on health in North America are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure along the way. In year ended June 29, 2012, sales of not-so-typical meats grew an average of 6 percent in the U.S. and rang up more than $350 million in combined sales.
The frequency of certain ailments is rising in India, such as common colds and headaches. At the same time, consumers are becoming more inclined to battle their ailments themselves, seeking over-the-counter (OTC) remedies and medicines rather than checking in with their doctors and caregivers.
Competition in the U.S. restaurant industry is really cooking. More than 47,000 restaurants opened in 2012, fueled by sales growth of $17.5 billion in 2011. So which areas of the country are best positioned for success?