Research shows high income households are twice as likely to purchase raspberries, blueberries and blackberries. However, one quarter of households with annual incomes less than $45k also bought berries. So did more than 30% of medium income households.
Nielsen’s latest Global Consumer Confidence Index has found that Australian consumers are more concerned about money than five years ago. Less than half the country feels optimistic about their personal finance outlook, a 20 percentage point drop since 2010.
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while confidence declined in Taiwan, Malaysia, Hong Kong, China and Japan.
Australia’s love affair with coffee and our fanatical café culture has been long been documented. Even at home, coffee is clearly still our drug of choice. In Australian supermarkets, coffee is worth $234 million - up by 13% on the previous year. For a mature category in a low growth grocery environment, this increase in sales is remarkable.
Despite reports our waistlines are growing, new long term data from Nielsen’s Homescan Shopper Panel paints a different picture of Australians; one in which shoppers are putting more fresh, healthy foods in their baskets, more often. Indeed, dollar value growth in fresh foods represented close to 20% of overall grocery growth over the past decade.
Lines between physical and digital worlds are blurring. In a market where growth outside of inflation has been stagnant, the future of the Australian grocery industry hinges on, among other factors, retailers and manufacturers leveraging technology to satisfy shoppers however, wherever and whenever they want to shop.
Nielsen’s latest global Consumer Confidence Index for the second quarter of 2015 shows that confidence in the Pacific dropped significantly from the previous quarter, with Australia seeing a sizeable six point drop to 89 and New Zealand down three points to 99.
As part of a quest to capture additional sales, we have seen some pharmacies dabble in ranging grocery-oriented categories such as confectionery, batteries and giftware. In reality, these categories account for a very small share of pharmacy front-of-store sales and growth is muted compared with core or traditional pharmacy departments.
Lunchbox snacking presents the ultimate dilemma. Parents want to provide their children with healthy options, but recognise that ‘child appeal’ is still important. As such, finding ways to bridge the gap between nutrition, taste and portability is the key to both retailers and manufacturers winning in this space.
In the last decade, we’ve grown the market by $10 billion in retail sales. However, most of that growth was five years ago. Our research tells us that growth is out there to be had, but it is uneven. We predict the next five years will offer the market a $6 billion growth prize. But, as an industry, a shift in mindset needs to occur if we are to realise ‘real’ new opportunities for growth.
This month’s Federal Budget announced that the introduction of the Goods and Services Tax (GST) on digital purchases from overseas retailers will hit the majority of Australians who are increasingly shopping online as a result of surging optimism for their financial future.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
A Super Consumer is the consumer who is both a heavy user of your product and highly engaged with your brand. With the right knowledge you can increase brand awareness and sales significantly, simply by showing your super consumers some love.
Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting events in 2015, Nielsen identifies five key factors which are essential ingredients in any successful sports sponsorship strategy.
Ask a room full of people what drives behaviour – emotion or reason, and the answer will invariably come back in unison: emotion. Therein lies one of the many reasons Consumer Neuroscience exists: it measures the unspoken and unconscious reactions to advertising, and gives advertisers an insight into what is engaging or disengaging about their ads.
The shopper and retailer landscape in New Zealand has seen some significant change over the past decade. Whilst the fundamentals of grocery shopping remain intact, shoppers are more sophisticated. Here are five key areas we see as crucial over the coming years.
Nielsen has followed up its recent Global Snacking report with an infographic to sum up the latest global trends in snacking. It shows that the global snacking market is worth more than $374 billion annually. In Europe, confectionery represents the biggest contributor to the overall snack category, with sales of $46.5 billion.
The challenging consumer confidence outlook is fuelling the rise of ‘savvy shopping’ in Australia. Shoppers are prepared to shop around at different stores to find the best price – driving an increase in frequency of purchase, but also having the knock on effect of declining shopper loyalty.
Australian consumers are turning to ‘healthy foods’ to curb our growing waist lines and combat medical issues. More than half (56%) of us believe we are overweight and 78% think changing our diet to lose weight is more important than physical exercise (72%). The health craze has well and truly hit; we’re looking at our diet more closely, which is being reflected in our buying habits.
During December 2014, almost half (44%) of all Australians with connected mobiles used their phone to search online for gift ideas in the lead up to Christmas. With 7 in 10 Australians now owning a smartphone and ownership and adoption continuing to grow in Australia, the shopping landscape is being revolutionised and mobile-invested campaigns are a must.